ABOUT ME
Hi, I’m Alexandra Ortiz Díaz, though most people just call me Ally. I grew up in Dorado, Puerto Rico, surrounded by vibrant culture and coastal charm, but now I call Washington, DC home.
My work is all about connection—whether it’s through strategic communications, crafting compelling stories, or managing media.
I’ve had the privilege of exploring different corners of the communication world: building campaigns for Fortune 500 companies and industry leaders as a public relations intern at Pinkston and Glen Echo Group, engaging alumni as part of American University's Advancement Communications team, and creating buzzworthy content as a creator for Barstool Sports.​​​​​​​
​​
Each role has taught me something new about the power of communication and how to tailor a message to make an impact.
​
Outside of work, you’ll usually find me dancing to clear my head, hunting for my next favorite restaurant, or enjoying a bit of fresh air. I’m always curious, always learning, and excited to see what’s next in this ever-evolving career journey.​​​​​​​
skills and expertise
EXPERTISE
Strategic Communications
Public Relations
Social Media Management
Branding and Marketing
Content Creation
Copywriting​
Editorial Writing
(Op-eds, Narrative Development)
​
Media Relations
Pitch Development
Audience Engagement
Community Building
​
Market Research and Trend Analysis
Ad Management Suites (Facebook/Meta, Linkedin, X, Tik Tok, etc.)
Adobe Creative Suite (Photoshop, InDesign Illustrator, Premiere Pro)
Microsoft Office Suite (Word, Excel, PowerPoint)
​
Google Workspace
(Docs, Sheets, Slides)
Social Media Management Tools
(Sprout Social, Loomly, Canva)
Analytics Tools
(Google Analytics, Brandwatch, Cision)
Email Marketing Platforms (Mailchimp)
​
SOFTWARE
Storytelling
(Written and Visual)
Strong Written Communication
Relationship Building & Networking
Competitor Research
Audience Analysis
Social Listening
Online Reputation Management
Creative Problem-Solving
Time Management & Organization
Leadership
Team Collaboration